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      <image:caption>Armed with this information from user research and email metrics, I knew this email needed help. The quality score of the email told me that users weren't ready to talk to a lender. And the user research helped me understand that it's most likely because they don't yet feel confident enough and they needed some helpful info. So I created a new email that gave users the content that they were looking for: the Home Loan Report. It included financing information about the home that they inquired about (because home shoppers are house centric, remember?). The email also educated users about the mortgage process by showing them: - Different loan options for the particular home they are looking at. - Different down payment amounts so the user can understand her options. - The impact of different down payments on her interest rate and PMI. - The current interest rate for each down payment. Unique Challenges As always in the mortgages world, legal compliance is the number one challenge. There were several trigger terms and many legal requirements that came with it. I worked very closely with the legal team and went through several rounds of revisions with them. I took their feedback and worked with my designer to come up with a organized layout and short enough content that met the legal requirements while also being easy(ish) to read (hey, it's mortgage content).</image:caption>
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      <image:title>Zillow Mortgages Product Redesign</image:title>
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      <image:title>Zillow Mortgages Product Redesign</image:title>
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      <image:title>Zillow Mortgages Product Redesign</image:title>
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      <image:caption>The existing version of Custom Quotes was overdue for a redesign.</image:caption>
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      <image:title>Zillow Contact Form A/B Test</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e6ff49da170c76a059d3f97/1584681216769-OXZ8ZPUF2MCAEIZ18O9K/image-asset.png</image:loc>
      <image:title>Zillow Contact Form A/B Test</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e6ff49da170c76a059d3f97/1584681238749-OYGX3K7PKF4MR6Q50MZ9/image-asset.png</image:loc>
      <image:title>Zillow Contact Form A/B Test</image:title>
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    <image:image>
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      <image:title>Zillow Closing Services MVP - User journey</image:title>
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    <image:image>
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      <image:title>Zillow Closing Services MVP - In app notifications</image:title>
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    <image:image>
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      <image:title>Zillow Closing Services MVP - MVP emails</image:title>
      <image:caption />
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    <image:image>
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      <image:title>Zillow Closing Services MVP - Due diligence flow</image:title>
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    <image:image>
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      <image:title>Zillow Closing Services MVP - Opening escrow flow</image:title>
      <image:caption />
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5e6ff49da170c76a059d3f97/1656483950708-VH626433GVBD2FJA6TWG/Screen+Shot+2022-06-28+at+11.25.27+PM.png</image:loc>
      <image:title>Zillow Closing Services MVP - Signing closing documents flow</image:title>
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      <image:title>Zillow Transaction Portal - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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